Conference Program
| 8:00 a.m. | Registration & Breakfast | |
| 8:30 a.m. | Words of Welcome | H. Fenwick Huss Dean J. Mack Robinson College of Business |
| 8:35 a.m. | Mistakes Executives Make When Marketing Their Company » Ms. See has helped launch or relaunch hundreds of companies over the past 20 years. Her observation: Corporate leaders have behaviors and thought-processes that typically result in two outcomes ... growth and brand dominance or mediocrity and brand obscurity. She'll share some of these insights during her presentation. |
Karen See Chief Executive Officer Abovo Group |
| 8:55 a.m. | Middle Market M&A in Atlanta & the Southeast » Mr. Corbett will provide an overview of the current trends in the middle market for mergers and acquisitions with a specific focus on Atlanta and the Southeast. |
Brian D. Corbett Managing Partner CCG Advisor |
| 9:15 a.m. | The Future of Healthcare - The Good, the Bad, and the Ugly » Ms. Molden will discuss healthcare trends with a particular focus on trends in Georgia. Topics will include Hospital/Physician relationships and the shifting models of care. |
Michele Molden Executive Vice President and Chief Administrative Officer Piedmont Healthcare |
| 9:35 a.m. | The Marketing of Atlanta: An Update on the Brand Atlanta Campaign » The Brand Atlanta campaign has the potential to positively impact Atlanta's economy by $3 billion over the next 5 years. This presentation will give an update on what's been happening and what is planned for the rest of 2006 and beyond. |
Ken Bernhardt Assistant Dean of Corporate Relations and Professor of Marketing Georgia State University |
| 10:10 a.m. | Q&A | |
| 10:25 a.m. | Refreshments break | |
| 10:40 a.m. | Forecast of the Nation, State and Region | Rajeev Dhawan Director Economic Forecasting Center J. Mack Robinson College of Business Georgia State University |
| 11:30 a.m. | Q & A Conclusion | |
| 11:40 a.m. | Light lunch & Networking |
Cancellation Policy: To cancel your registration and be eligible for a refund, call the Economic Forecasting Center at 404-413-7260 before 4pm the day before the conference. A stop payment of a check does not constitute a formal cancellation. Registrants who do not attend the conference and have not cancelled one day prior to the conference are liable for the entire registration fee but will be mailed conference materials.
Substitution Policy: If an annual subscriber cannot attend the conference, another person from the same company can substitute in the subscriber's place.
Industry Speakers
| Karen See Chief Executive Officer Abovo Group  |
As founder and Chief Executive Officer of Abovo Group, Karen See has helped launch or re-launch over 100 companies and products. Abovo Group is a strategic marketing and branding firm with clients nation-wide. The firm has a reputation for helping clients establish unique market positions, articulate compelling value propositions and create brands that enable revenue growth. Before starting Abovo, Karen held executive marketing positions at KPMG, First Data Corporation's Health Systems Group, and Gerber Alley. She has served on 12 boards for trade associations, private corporations and not-for-profit organizations, including CEO High Tech Council, Moore Financial Services and the Ovarian Cancer Institute. |
| Brian D. Corbett Managing Partner CCG Advisor  |
Mr. Corbett is the Managing Partner and one of the original founders of CCG Advisors, an Atlanta based firm specializing in the creation and implementation of private company sales. Brian has over 13 years of experience in advising the owners of closely held businesses on various financial matters. During his career he has completed dozens of transactions with total purchase price in the hundreds of millions of dollars. Brian has appeared both as a speaker and been published nationally for his work in the field of Mergers and Acquisitions. He has been a financial planner for Cigna Financial Advisors and a commercial lending officer for First Union National Bank. Brian received a BS in Finance from Florida State University. |
| Michele Molden Executive Vice President and Chief Administrative Officer Piedmont Healthcare  |
As Executive Vice President and Chief Administrative Officer for Piedmont Healthcare, a 600-bed hospital system in Atlanta, Georgia, Ms. Molden is responsible guiding the system in setting strategic direction evaluating new business opportunities. She is responsible for system marketing and public relations, planning and business development, and ambulatory services. She came to Piedmont Healthcare in December 2002 with a 20-year background in planning and marketing, physician and new program development. Prior to joining Piedmont, she served as Senior Vice President at Olympic Health Management in Bellingham, Washington and as Vice President of Planning and Marketing at Saint Joseph's Health System in Atlanta, Georgia. Ms. Molden received a BA from Miami University of Ohio and an MBA from Kennesaw University in Georgia. |
